THE COLLECTIVE DIARY

At this point, it feels like a new beauty product goes viral every other week. The cycle is predictable: Influencers start raving about a new launch, causing it to sell out almost immediately, and only after months of waiting (and finally snagging a restock) do we find out whether the rave reviews were legit or just another successful marketing campaign. Many of our favorite beauty products do pass this test—the Rare Beauty Soft Pinch Liquid Blush, Phlur Vanilla Skin, and Pat

The idea of drenching your skin in milk is nothing new. After all, Cleopatra was the trailblazer of milk baths, reportedly using them as a skincare practice. Unlike Cleopatra, though, most of us don’t have time to take a milk bath regularly. But the good news is we no longer need a literal milk bath to to reap the benefits of them. Thanks to the beauty world, we now have something just as good—if not better—than a traditional soak: skin and body milks. Regardless of your pers