‘Milky’ Skin and Body Care Is the Latest Beauty Trend—But What Does It Actually Do?

The idea of drenching your skin in milk is nothing new. After all, Cleopatra was the trailblazer of milk baths, reportedly using them as a skincare practice. Unlike Cleopatra, though, most of us don’t have time to take a milk bath regularly. But the good news is we no longer need a literal milk bath to to reap the benefits of them. Thanks to the beauty world, we now have something just as good—if not better—than a traditional soak: skin and body milks. Regardless of your personal skin concerns, this trend works wonders on all skin types.

Ahead, everything you need to know about milky skincare, including what milky toners, serums, and body lotions do and how to use them—as well as products to shop that’ll elevate your routine.

What is Milky Skincare?

Despite what the name suggests, most milky skincare products don’t contain dairy. Instead, their name describes the fact that they have a milk-like color, consistency, and feel. They’re thicker than gel or water-based solutions to penetrate the skin barrier and replenish moisture, yet light enough to leave skin glowing instead of greasy. So you don’t have to worry about the formula clogging your pores. Which, if you’re an acne-prone girly like me, you know is a non-negotiable.

Milky skincare is also suitable for all skin types, including dry, sensitive skin. Plus, because it can cleanse, hydrate, and soothe, it can act as a multi-tasking hero in your skincare routine. This can help you cut down on the amount of products you use and, in turn, save you money because you don’t have to buy as much. In the summer, when body butters feel sticky and too heavy with the heat, body milks are the best product to keep your skin smooth. Whether it’s a toner or serum, milky skincare will leave the face and body looking dewy and plump—and that’s something we can all get behind.

What Do Milky Toners and Serums Do?

In juxtaposition to the standard toners with watery formulas, milky toners have a thicker consistency that hydrates, soothes, and balances the skin. Typically, they contain humectants like glycerin, emollients, antioxidants, and occasionally, gentle exfoliants like gluconolactone. The beauty of milk toners is that their formulas are gentle; they remove excess dirt and grime without stripping skin of its natural oils since it’s formulated with nourishing, skin-loving ingredients. Redness and irritation? Don’t know her.

Similarly, milky face and body serums can hydrate, restore, and soothe skin. These serums are thicker than a water or oil-based formula but lighter than a moisturizer. They commonly use ingredients found in milky toners—along with ingredients like jojoba oil and water—to both retain and deliver moisture. If you have oily skin, these products can act as a lightweight moisturizer or be layered with something heavier to deliver an extra dose of hydration. No matter how you use it, though, a milky serum will definitely leave your skin looking brighter, dewier, and more plump.

How to Use a Milky Toner and Serum

Although everyone has their own unique skincare routine, the order in which you apply milky toner and serum will be the same. So, start by applying milky toner after cleansing or as the first step in your skincare routine if you’re skipping cleanser. To do this, squeeze a few drops onto a cotton pad and gently sweep across your neck, face, and décolletage in upward motions. Or dispense some product onto the palm of your hand and gently press the product into those areas instead.

Since face serum should be applied before moisturizer, you should apply your milky serum right after toner. Squeeze a few drops onto the palm of your hand, then apply to the face and neck using upward circular motions and patting in the excess. Follow this up with moisturizer and SPF, or adjust as needed

When it comes to milky body care products, apply them on clean, slightly damp skin for the best absorption. You can either end the routine here or lock in the milky products with a body cream or body oil for extra hydration.